FOR OVERSEAS TEAMS ALREADY SELLING IN JAPAN

You're already in Japan. It just isn't selling.

I work with small overseas companies that have a Japanese store and nobody on the Japanese side of it.
I'm Tomoya Nishimura, a consultant based in Japan. I can tell you what a Japanese shopper sees on your page, because I am one. The entry point is a fixed $1,500 diagnostic.

Send me your Japan page See services & pricing

SERVICES

The question first, the build second.

The first two answer a question. The third acts on the answer. You can stop after any of them.

$1,500
Japan Store Diagnostic
For a product already on sale in Japan that is not selling. Ten working days. I go through your Japanese pages the way a Japanese buyer does, and tell you where that buyer stops and why: the price points and what they signal, the message and what it leaves out, who the page is actually addressing, the trust evidence that is missing, and which channel this product should be fighting in. You get a written diagnosis in English — 15 pages or fewer — plus a 60-minute call. Fixed price, no surprises.
$1,500
Japan Market Fit Assessment
For a product not yet sold in Japan. Same price, different question: will it sell here at all? Who the buyer is in Japanese terms, what they are choosing between at the moment of the decision, what price the category will carry, and what the product has to say to win. If the answer is that it will not sell as it stands, you get that in writing — and that is $1,500 well spent.
Ask whether it will sell here
Per project
Go-to-Market Design & Build
I scope this after the diagnosis, so the number rests on your actual situation rather than a guess. Message, offer, and price architecture; the channel plan and the launch sequence. I build the landing pages, forms, and automation myself — Apps Script, AppSheet, Make, n8n — so the plan does not stop at a document. I advise on how to advertise; I don't run ad accounts month to month. For registration, visas, and tax I map the sequence and sit in the meetings, but I don't file paperwork on your behalf: that is regulated work in Japan and has to be done by a licensed professional you engage directly.

Training for your Japan-based staff is available on its own — half a day at $1,500, or three sessions for $6,000, delivered in Japanese and billed to you.

PRIMARY RESEARCH

What nine Japanese storefronts had in common.

In September 2026 I went through the Japan-facing stores of overseas brands — not as a compliance review, but as a shopper deciding whether to buy.

How I picked them

To find nine overseas brands running a Japanese store on their own domain, I went through more than twenty. Most sell to Japan in English, in their home currency, with customs collected at the door

What I checked

Price points and what they signal, the review evidence on the page, how price and currency are displayed, delivery dates and shipping thresholds, and whether the payment methods a Japanese buyer expects are there

The pattern

All nine: the ones in good order had a Japanese company operating them. The two in the worst shape had no Japanese entity at all — the storefront was built once and then left

What was actually wrong

Prices converted straight from the home currency, landing on numbers no Japanese price point uses. Category pages carrying no review count at all. The same price shown with two currency symbols, ¥ and 円, on a live cart. Per-serving claims with nothing to compare against.

None of that needs a redesign. It needs someone who reads the page as a Japanese buyer before the buyer does.

IMPLEMENTATION

When the answer is build, I build it.

These three Japanese companies were the third service, not the first two. I worked with each of them directly. These are operational results: the numbers are hours removed, not revenue added. Client names are not disclosed.

MANUFACTURING / WHOLESALE

2 hours of checking and entry5 minutes

Time spent checking stock and entering movements.

Four ledgers became one, and checking took five minutes.

The problemStock and movement data lived in four separate ledgers, so every check meant opening all four and reconciling them by eye.

What I didConsolidated them into one AppSheet app backed by Apps Script, with entry happening once, at the point the movement occurs.

What changedChecking and entry went from two hours to five minutes, and the four sets of numbers stopped disagreeing with each other.

TRANSPORT / CONSTRUCTION

3 hours a week compiling0 hours

Three hours a week of compiling turned into a dashboard that updates daily.

Figures were being compiled by hand from several reports. I automated the aggregation into a BI dashboard, so the numbers are current every day instead of once a week.

DOMESTIC MEDIA / SOCIAL

2–3 hours a day0 hours

Two to three hours a day of posting became zero.

Preparing and publishing posts took one person two to three hours every day. I restructured the preparation, review, and publishing steps, then automated distribution, so the daily work disappeared and publishing continued without a person holding it up.

Companies supported

50+ Japanese companies, across business improvement, DX, development and training

What I build

Landing pages, forms, internal tools and dashboards. Apps Script, AppSheet, Make, n8n, Looker Studio

Who runs it after

Your team. Each build is handed over with the operation written down, so it does not depend on me being there

Different industry, same shape of problem. Read these as evidence that the build actually happens, not as a claim about your Japanese revenue. Those are two different claims, and I make only the first.

HOW I WORK

Three rules I don't break.

A no is worth the fee

If the finding is that this will not sell in Japan as it stands, that is the finding and you get it in writing. A $1,500 no costs less than a year of a Japanese store nobody buys from.

Numbers, not adjectives

Price points, review counts, delivery dates, and what your buyer is actually choosing between at 12:30 on a Tuesday. Not “localize for the Japanese consumer.”

I don't run your ads

I work out what to say and to whom. Running the accounts month after month is someone else's job, and keeping that line clear is what keeps the advice honest.

ABOUT

Tomoya Nishimura

I started in telecom infrastructure — designing, building, and operating networks and servers as a bilingual engineer.

Since 2024 I have run my own practice, ACLab, helping small and mid-sized companies in Japan improve how their business and daily operations run, from AI adoption to workflow improvement, and teaching their staff.

The part that transfers to you is the last two years. Japanese is my first language, and I have spent those two years inside Japanese companies rather than reading about them — which is why I can tell you how a decision to buy is actually made here, and what your page has to do to survive it.

Japan market fitPositioning & pricingJapanese buyer behaviorWorkflow automationTraining design

Language

Japanese (native) · English (business level — email, chat, meetings)

Response

Replies within 24 hours. Meetings scheduled in your time zone, including weekends. Training and Japan-side meetings run in Japanese morning slots

Based

Japan. From October to January I work from South America, which puts me inside your business hours rather than asleep through them

Starting point

Send your Japanese store URL and I will tell you what I see — free, no obligation. Or start directly with the Japan Store Diagnostic at $1,500

Tell me what you are trying to sell in Japan, and where it is stuck.

I will tell you whether I can help and what it would take.

Send the URL and one line about what is not working. The read is free and you are not charged for the conversation.

Send me your Japan page LinkedIn